The Grown Up’s Table

Being very aware of CNY tropes, we challenged ourselves to find a way to turn a sweet little girl into that iconic Nosy Aunty we see every year.

In the end, the lesson we learned from the experience reflected into our video, that pursuing little ideas can take a lot of hard work, but when it pays off – it rewards you greatly.

We worked closely with Hong Leong Bank to push the boundaries of telling Ah Girl’s perseverance story beyond just the traditional campaign film approach.

Using short tactical vignettes and Instagram Stories, we were able to inject a new flavour of showcasing product promotions and features while adding more depth to Ah Girl and her “favourite” relatives across new viewing platforms.