Celebrating in the New Normal.
With the MCO implemented due to the COVID-19 pandemic, Hari Raya was about to be very different. The chance to balik kampung and have large family gatherings were out of the picture. Tesco also had to pivot and offer their Raya essentials online.
Our director conceived this four-part series and shot it at home. Each episode demonstrated that we can still celebrate traditions in different creative ways. By sprinkling the right amount of sensitivity and humour, this campaign showcased Tesco’s role in the lives of Malaysians.
Scope
- Strategy
- Advertising Campaign
- Video Production
Tesco Ramadan Raya Series
The campaign was a resounding success and garnered +54% uplift in orders during the festive period.
”Naga understands the power of a good story and this campaign fits perfectly with Tesco’s brand values of affordability and choice. We also wanted to assure customers that a Tesco experience – whether online, in-store or delivery – would be a safe one, and that we too, want your Raya to be a good and memorable one.
Vivian YapCustomer Director at Tesco Malaysia
